Whether you are starting a new business or ramping up an existing one, as daunting as it may seem, digital presence is one thing you do not want to overlook.  

Social media is essential in many business types including e-commerce business and local business who may not even have a website.  This day in age with so many of us spending time on our devices (particularly on social media sites), digital marketing is undoubtedly one way for you to be recognized if positioned right.

Some quick social media facts:

  • As of April 2018, the total worldwide population was 7.6 billion
  • There are now 3.196 billion people using social media, up 13% from last year.
  • 90% of brands use social media to increase brand awareness

The top 4 social media platforms for penetration and engagement are:

  1. Facebook
  2. Facebook Messenger
  3. Instagram
  4. Twitter

So where do you start?

‘Your vibe attracts your tribe’. That is a great reminder to you of your purpose on social media. First, you need to know your business and know the message you want to relay to your desired audience.  

Upon knowing your audience, assess the various platforms best suited for your industry.  For example, a person who owns a business that makes physical products may be better suited to use Facebook and Instagram. The reason we’d recommend this because those platforms are compatible with e-commerce platforms like Shopify.  Customers can shop your Instagram posts or buy from your Facebook ‘store’ with a website such as Shopify.

You should ask yourself questions like:

  • Do I sell products to young adults?
  • Do I offer a service that is digital?  
  • Do I offer a service that would only sell well in your local market?

Asking these questions helps you drill down to where you may find the market on social media that would be interested in what your business offers. It is essential to assess these characteristics before starting up social media accounts that may not be beneficial to your type of business. We don’t recommend being on platforms that you would not find the bulk of your customers as you likely waste time and find yourself discouraged.

Time is money as a business owner.  It is essential to assess whether or not it is in your best interest to hire an external company to assist with this aspect of your business.  Your time may be better spent elsewhere instead of struggling to launch your business on social media. It takes a lot of market research and analysis to start a brand effectively on social media. It is crucial to come out with a bang. Just like being introduced to a new client, first impressions are everything, and you have the opportunity to impress by doing it well.

This post is written by Kristine Russell, Digital Media Strategist for Tag Concepts.