Joel and Angela Bosch of Bosch Homes contacted our team in early 2019. They were ready to update their brand so that it reflected their value systems as a couple and as a builder. Their first consult was one of Dee’s favourites hearing about what they stand for, what Joel loves to build, and what Ang’s dream home would be (you should ask her about it one day).
The brand needed to be fresh. We wanted to incorporate a feel for the environment within it but not do that in “the expected way”. With Bosch Homes building Medicine Hat’s first Net Zero home for Canadian Home Builders Medicine Hat Parade of Homes, it was important that this brand helped showcase where Bosch Homes will lead the industry in.
Their new tagline of tomorrow starts today fits them perfectly. It came to us unexpectedly (as many great ideas do). Dee was preparing the concept presentation and wrote the tagline on the slide prior to the new logo. It was meant to suggest that Joel and Ang’s tomorrow was about to start that day (tomorrow starts today). The more the team and Dee looked at that slide, the more we realized that was the perfect tagline for their business.
We are grateful to have worked with Bosch Homes and we wish them all the best. We can’t wait to see more from this builder.
CLIENT Bosch Homes
SERVICE Branding, Website, Communication Strategy