Branding a Brewery | Medicine Hat Brewing Company
Branding a Brewery. “We are opening a brewery and we have 21 days to come up with a name. Can you help?” Medicine Hat Brewing Company was a client we were thrilled to have the opportunity to work with. The presented a quick challenge to us but we were willing to accept it.
We did some quick research and found there was a brewery in Medicine Hat in 1912. Knowing this, it connected us to elements the client hoped for which was an old world feel with a modern twist. Things just got better from there. We knew that this old brewery was our ticket to telling our communities story and stories are what people love to hear (we’ve said that a few times in this site haven’t we). Coming up with the beer names and finding stories for all of those names was one of our favourite parts of working on this brand.
We developed out the brand strategy for this brewery, designed their original website, and had the good fortune of doing all the communications for them in their first year. Today we continue a relationship with them and handle any new design work they have come up for all their damn fine brews.
If you are dreaming about building something new we’d love to dream with you.
CLIENT Medicine Hat Brewing Company
SERVICE Brand Strategy and Development, Communication Strategy