It was time for tag to stop being the Shoemaker’s son. I wanted to sport a similar attire that our clients had. I wanted to build a brand that reflected who tag is and where we are going. I wanted our brand to be 100% authentic to us.
This exercise of building a brand for ourselves was eye-opening. I am used to sitting on the opposite side of the couch. I usually sit back. I listen to clients who share their stories. I hear their concerns or anxiety throughout the process. I sometimes counsel them, reminding them they can do this and to trust our team (and the process).
This time I had a more difficult task. I had to sit back and consider how others perceived tag, including, perhaps, what they thought about me. Thankfully I didn’t have to do this alone. I had anxiety, and a few freak out moments, but Kim stayed calm through the entire process focused on our why. She focused on who we were at tag. She talked me off the ledge a few times and then got me excited about where we could go. I’m grateful Kristine was there along the way providing her feedback on what was developed. And of course, I’m so thankful for the other tag Co-Workers in our office that got excited about what we shared with them and provided us with their insight on tag.
tag is a Marketing Agency, this is true. But I believe we are so much more. We are connectors. We are collaborators. We are change-makers. We are positive humans who love to experience life to its fullest. Our new look builds off of the logo created many years ago and helps showcase the services we offer and the culture within our Co-Work Company.
With that, I am happy to launch our new brand. I look forward to hearing your feedback and I thank you for your support over the past few years.
CLIENT We. Ourselves. And Us.