The Hamptons | A Lansdowne Development
Our team has the great pleasure of working with the real estate developer Lansdowne Equity Ventures, based out of Calgary, Alberta. The opportunity was presented to us through a Medicine Hat Realtor who has a great working relationship with Lansdowne, Garry Ruff. Garry originally met Deanna years before when she worked as marketer for a developer so when Blair Hann of Lansdowne said he was looking to work with someone, tag seemed like the perfect fit to Gary. And, we’d say he was right!
Lansdowne’s land development experience is extensive and they have been a part of our community (Medicine Hat) for over ten years.
The development they wanted help with to start with was Hamptons. This development is in the southern part of Medicine Hat and is a popular area for singles, families and seniors to build in. Being close to major shopping and having easy access to the Medicine Hat trail system and major highways are just a few reasons why The Hamptons is a popular location to build in.
When we started to brainstorm on the brand refresh, we wanted to maintain elements of the previous brand to ensure people knew that the developer was the same. We incorporated greens, yellows and oranges that complimented the purple that was previously used. We also decided to bring in the tagline a Classic Neighbourhood in the Making. This tagline allowed us to venture into bringing some classics into some of the lot signage and we decided to start with some classic songs. We felt the tagline tied well into the type of community Hamptons is becoming. It is a place where people connect with their neighbours and spend time in the parks and trails around them. it is wonderful to see all the families that are out on their front porches or yards visiting with neighbours. There is a real uniqueness to Hamptons.
There is more coming with this development as The Hamptons doesn’t stop in Medicine Hat, there is a High River Hamptons, also built by Lansdowne. We wanted to create a brand refresh that could work well in both cities, and thankfully we did just that!
Learn more about The Hamptons projects by visiting their landing page. Lansdowne is truly a developer you can trust.
The Hamptons | A Classic Neighbourhood in the Making
CLIENT Lansdowne Developments
SERVICE Brand Refresh, Communication Strategy, Landing Page
LINK Hamptons Signs in Southern Alberta